Top Issues — Detailed Breakdown Snapshot · Page-level impact
Thematic Reports
Audit category scores
SEO Recommendations
Highest-impact actions
Search Performance Live · Semrush + Google Analytics
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Organic Sessions Trend
Daily organic sessions, today excluded
Ranking Snapshot
Tracked keywords vs May 2025
Keyword Rankings Live · Semrush Position Tracking
Compare:
Opportunities
Page 1–2 keywords with the most headroom
Top Referring Domains
By authority · Semrush Backlinks
Search Console Live · Google Search Console
Top Queries
By clicks, selected period
Declining Queries
Losing clicks vs previous period
Competitive Overview Semrush · estimated
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ⓘ All competitor figures are estimated by Semrush from crawl and clickstream data and refresh monthly. Authority & backlinks are pulled live.
Organic Keywords
Est. Organic Traffic / mo
Authority Score
Backlinks
Live Activity
Real-time data from GA4 — active users on the site right now (last 30 minutes). Auto-refreshes every 30 seconds while this page is open. Separate from the historical reports; uses GA4's Realtime API.
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Active users now
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Page views (30 min)
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Events (30 min)
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Last updated
Active users by minute · last 30 min
Active pages right now
Live events
Active users by country
Active users by device
AI Search Traffic
Visitors arriving from AI assistants — ChatGPT, Gemini, Claude, Perplexity, Copilot and others. As people increasingly research through AI rather than traditional search, this shows how much of Goringe Accountants' traffic now comes via large language models, which assistants send the most, and how engaged those visitors are. Detected from the referrer GA4 records on each session.
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AI sessions
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Share of all traffic
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AI enquiries
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Assistants sending traffic
AI Engagement Live · GA4 · vs previous period
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AI sessions over time
Daily, today excluded
Sessions by assistant
Traffic by Assistant ChatGPT, Gemini, Claude, Perplexity & others
Top landing pages from AI
Where AI visitors arrive & convert
AI visitors by country
AI visitors by device
What this means
AI assistants increasingly answer questions directly and cite sources. Traffic here means Goringe Accountants is being referenced and clicked inside AI answers — an emerging channel most competitors aren't tracking. Engagement and enquiry rates show whether these visitors are as valuable as organic search visitors. The Site Health page tracks how well the site is optimised for AI crawlers (llms.txt, structured content).
Paid / Ads Performance
Spend, clicks, impressions and conversions are pulled live from the Google Ads API for the selected period. Sessions, enquiries and landing-page data come from GA4. Day and hour breakdowns show when campaigns perform best so budget can be weighted toward high-converting windows.
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Total spend (Google Ads)
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Clicks (Google Ads)
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Paid enquiries (GA4)
Paid Performance Live · Google Ads
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Campaign Performance Real cost per campaign · Google Ads
ⓘ Cost, CPC and impressions come from the Google Ads API. Where the Ads API returns no rows, sessions & conversions fall back to GA4.
